New Digital Insurance Provider aha Insurance Launches in Ontario

September 25 marked the official launch of aha Insurance. This is aha:

The Canadian home and auto insurance provider offers a platform to quote, purchase and manage policies online . Coverage is underwritten by Fairfax-owned Zenith Insurance Company. Currently the startup is live with its auto product with plans to launch its home insurance soon. Get a feel for its UI below.

Also, there’s a live chat feature available for assistance with one’s quote, claim, or general inquiry:

The digital intermediary is led by CEO Steve Livingstone, who explained the motivation behind aha as follows “Simply put, what aha insurance is doing is providing the opportunity for insurance consumers to continue to operate the way they would in every other vertical.”