New MINIs will be sold with 3-months free car insurance in the UK
As of December 2, 2019, all new MINIs will be sold with three months’ free insurance to eligible retail car buyers in the UK through BMW Group Financial Services’ new insurance product, MINI Flex Car Insurance (subject to terms and conditions, for a limited period). The new product will also help BMW Group Financial Services capture a more detailed picture of their customers.
“As car ownership models shift and consumer purchasing behaviors continue to rapidly evolve, we understand that innovation is vital to deliver a delightful customer experience. Insurance should no longer be an afterthought, and by offering a simple, seamless and high-quality car insurance experience from the moment our customers purchase their MINI, we can continue to invest in long-lasting relationships with our customers.” – Philip Kerry, Sales & Marketing Director at BMW Group Financial Services.
Finally, the experience is powered by Wrisk’s new Pro Motion™ capabilities and coverage is provided by LV= Broker, which is partly owned by Allianz. The launch of MINI Flex is the first project following Wrisk’s partnership agreement with Allianz Automotive in June.
“The launch of MINI Flex Car Insurance is an important step forward for the automotive industry, completely reimagining the customer’s car insurance experience through a fully online platform. By providing much-needed simplicity, transparency and flexibility, the Pro Motion™ capabilities that Wrisk has developed are completely centred around the customer, helping manufacturers like MINI to support their customers beyond the forecourt.” – Nimeshh Patel, CEO of Wrisk .