New pet insurance brand launched in UK

Building Block PCC (Protected Cell Company) and Alpha Underwriting joined forces to create the ‘Perfect Pet’ brand. “Perfect Pet will use all price comparison sites as the main distribution channel and, while much of the volume will be driven by price comparison sites, we will be using other channels including affiliate sites, direct sales and the broker market” – said Natalie Surtees on the company’s market entry strategy. Recall select UK pet insurance players here.