Next Insurance loses CMO
Melanie Chase, who joined Next Insurance in 2019 as chief marketing officer, is no longer with the company as of last month according to her LinkedIn profile.
Chase joined Next from Fitbit where she served as VP of marketing. Upon her arrival, Next was getting ready to launch its first big national ad campaign but then COVID hit and the company decided to pause the campaign. Instead, Next introduced the Built By Business marketing campaign/initiative in which it designated over $250,000 to support around 50 small businesses.
Earlier this month, Next laid off about 150 employees.