No. 1 Insurance Fan Coming to a Messenger Near You

Progressive Insurance is bringing a Flo Chatbot experience to Facebook Messenger to allow users to obtain a quote or ask questions :

The Flo Chatbot makes Progressive one of the first US insurers to allow users to enter information and start the auto insurance quoting process in Messenger, allowing them to interact with Progressive in a familiar, natural and conversational way. If the Flo Chatbot can’t answer one’s question, an experienced Progressive representative will be available to pick up the conversation via phone or private message.


“We know our customers are busy and they’re looking for convenient ways to access information about insurance. By creating the Flo Chatbot for Messenger we are able to make the process of getting an auto quote as simple as possible by ‘talking’ with them exactly where they are: on Messenger” –  Customer Acquisition Leader at Progressive, Dan Witalec.


Recall chatbots launched by insurers here.