No Longer Looking Like a Traditional Insurer







The site was designed by Applied Minds, creators of Genworth’s futuristic R70i Aging Experience, which recreated on the website many of the same physical effects of aging simulated by the Aging Experience suit. As a result, visitors to the site can experience and better appreciate many of the visual, auditory (hear here) and mobility impairments that can jeopardize a person’s ability to care for themselves as they age.


“In shifting away from the look and feel of a traditional insurance company website, our goal was to create a refreshingly different, contemporary website that reflected consumers’ desire for information about the impact of aging on their health, families and finances, as well our passion for helping people age on their own terms.” – VP of Marketing at Genworth, Janice Luvera.


Recall: the Virginia-based life and annuities insurer is in the process of seeking the regulatory approvals necessary for it to be acquired by Beijing-based China Oceanwide.