On what 49,317 means to Esurance

Allstate-backed Esurance is trending downward in Illinois, according to Chicago Business. The D2C auto and home insurer saw its policyholders in Illinois fall by 4% over the past year to 49,317, according to a June 12 filing with the Illinois Department of Insurance. To place into context, Geico has 212,029 Illinois policyholders as of March 31, according to a filing with the state; a 15% increase from a little over a year ago…And this is @IceColdBrewLou from Detroit.

Op-Ed. The less dependent a brand is on Everquote for traffic, the better off it is .

* Data according to SimilarWeb.