Onlia partners with Torstar for long-term marketing campaign
Canadian home and auto insurance provider Onlia has partnered with Torstar Corporation for a long-term integrated program to “attract new audiences and drive conversion.”
The multi-pronged partnership includes custom content in news and vertical environments, special sponsorships, email marketing and integrated insurance widgets on contextual sites.
Among the concepts are a custom content hub on thestar.com, print, backing a thought-leadership initiative with The Kit around International Women’s Day and sponsorship tied to the Star’s Millennial Money series.
“Onlia and Torstar have a shared interest in helping Canadians feel safe and secure. And that common ground was a great place to work from. Millennial Money is a huge hit with readers. This partnership with Onlia lets us branch out into a podcast extension for the series, featuring writer Evelyn Kwong and a cast of interesting guests.” – Michael Beckerman, Torstar’s Chief Client Officer.
“From adding our tools to sites like Wheels.ca and the community real estate pages to sponsoring some of the Star’s editorial initiatives and creating custom features – together we’ve come up with value-add content that is both engaging and informative to readers. We’ve been successful at connecting with young people insuring their first car, now we want to reach people who are getting their first home, adding a new car and optimizing their insurance plans.” – Pieter Louter, CEO at Onlia.
Onlia will also be recognized as a preferred insurance partner in a new Resource Guide on thestar.com and other Torstar news sites. The new partnership includes custom research and accountability tied to key performance indicators.