Parsley Health raises $26 million

Digital health company Parsley Health announced a $26 million Series B round led by White Star Capital with additional investments from funds including FirstMark Capital, Amplo, Alpha Edison, Arkitekt Ventures, and Galaxy Digital, as well as individuals including Nat Turner, founder and CEO of Flatiron Health, and Tom Lee, Founder of One Medical.

The company also announced the launch of a suite of fully-digital offerings, including a telemedicine membership plan for ongoing care and two new at-home diagnostics products.

The telemedicine membership – initially available in New York and California – will allow people across the country to take advantage of the same offerings found at Parsley’s brick-and-mortar locations: advanced diagnostic testing, personalized medical care from doctors trained in functional medicine, health coaching and unlimited online access to their care team 365 days a year – all from the comfort of their own homes. The features are fully integrated to support members through nearly 4-hours of 1-1 sessions with their Board Certified doctor, allowing Parsley to help telemedicine members get to the root cause of their health concerns, using the best of both conventional medicine and modern holistic care.

Parsley’s new diagnostics products provide individuals with in-depth testing, an analysis of their speciality lab results, and a personalized doctor-designed plan to improve their health. Parsley’s first diagnostics product line, Comprehensive Hormone Care, is designed to help women suffering from conditions and symptoms like PCOS, PMS, fatigue, weight gain, insomnia and anxiety detect the root cause and get back to feeling like themselves again. Comprehensive Hormone Care will include options to receive either a one-time analysis with a health plan, or join as a member to receive health coaching and re-testing to track progress over time. Additional issue-specific at-home diagnostics products are expected to launch in the year ahead.

“Our health system desperately needs a makeover. According to the CDC, 60% of American adults have at least one chronic disease – that’s 153 million people. These are largely lifestyle-driven, preventable and reversible conditions and yet they account for 90% of our annual healthcare costs. A revolving door of prescriptions, referrals to specialists and band-aid solutions won’t fix this and it won’t fix us. We need a new model of care, one that’s accessible, affordable, proven to address the root causes of chronic disease and – thanks to technology – available from anywhere around the globe.” – Dr. Robin Berzin, CEO & Founder of Parsley Health.

“Parsley Health’s unique model not only fosters a better, stronger relationship between health practitioners and patients, but addresses the strong demand for functional medical services and easier access with their organic tech integration. We believe in Parsley’s noble mission and continue to be impressed by its fast-growth in the US and its model that enables the company to generate multi-channel revenue from care memberships to e-commerce. With this new investment, we are incredibly excited to work with the Parsley team to help further scale its modern personalized approach – a critical need of the healthcare industry across the world.” – White Star Capital Founder and Managing Partner, Eric Martineau-Fortin. 

“Parsley Health is delivering the future of primary care. From the advanced clinical model designed to reduce chronic illness while optimizing health, to the tech-enabled consumer-grade user experience, they are proving novel ways to improve outcomes and lower costs. I’m proud to join them again as an investor in their latest round of funding and to watch the company scale nationally.” – Nat Turner, Founder and CEO of Flatiron Health.