Porsche pilots US online car sales for first time
Porsche is launching online car sales in the US for the first time. Once an online order is submitted, customers can visit the dealership for final signatures and to collect their Porsche. At launch, 25 of the 191 independently owned and operated US Porsche dealers are taking part. A wider national rollout is possible, depending on the results of the pilot.
The service features new and pre-owned vehicles that are in a participating dealership’s inventory. It covers all aspects of buying, financing or leasing a selected vehicle, including payment and trade-in calculators, credit approval, and financing and insurance options through Porsche Financial Services.
Customers can upload photos of their personal documents for ID verification and car pictures for trade-in valuation. With the information completed, the dealer can prepare the necessary paperwork for signing when the customer arrives.
“Physical and digital retail experiences have to work hand in hand, yet stay typically Porsche. Offering our customers an enhanced digital option for acquiring a Porsche makes this experience even more accessible and more convenient.” – Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
“Porsche is always looking for new ways to meet customer expectations. For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business.” – Klaus Zellmer, President and CEO of Porsche Cars North America, Inc.