Progress at Liberty Mutual’s Comparion agency
Liberty Mutual stated last year that it would open a new insurance agency called Comparion Insurance Agency and that it would move its more than 2,000 exclusive agents to Comparion.
“We know you need flexibility and choice when it comes to insurance options. Our agents have access to insurance options from Liberty Mutual® or other providers if needed – we’ll guide you through the complex process of finding the right insurance coverage. Our trusted insurance advisors are in your community, offering a personal connection to help match you with the best fit for your needs.”
The insurer appears to be following through on its plans, with a call-to-action of ‘get a quote’ or ‘find an agent’ available via the website. I selected the latter and that’s where the digital part came to an end.
Surprisingly, Liberty stated that it will serve consumers and small businesses while announcing this strategy. However, the site currently displays only personal lines insurance coverages, including auto, home, life, and pet insurance. Also, Salesforce is in the mix.