Protective Insurance is rebranding

Progressive announced a new name for its large fleet commercial line coverage, formerly known as Protective Insurance, to Progressive Fleet & Specialty Programs.

The new name reflects the integration of businesses and captures Progressive’s expanded expertise in large fleet transportation and niche insurance programs designed for those in the transportation and delivery industries. Progressive acquired the Protective Insurance Corporation in 2021 and the official brand name change aims to benefit agents and customers with a nationally recognized brand.

“This announcement was part of our strategy when we first acquired Protective almost three years ago. Our vision has come to fruition with this announcement enabling us to promote our full suite of capabilities in the transportation market.” – Karen Bailo, Progressive’s commercial lines president.

Before joining Progressive, Protective Insurance had a decades-long heritage of marketing and underwriting insurance, including workers’ compensation, primarily for the transportation industry.