Prudential and The 1 to launch country’s first lifestyle-health collaboration

Prudential Life Assurance (Thailand) and The 1 partnered to create the country’s first lifestyle and health collaboration. The 1 is a loyalty platform based in Thailand, with over 17 million members, and Prudential Thailand is part of Prudential Corporation Asia , an insurer and asset manager that also offers digital health services and content in 11 markets across Asia through its app, Pulse by Prudential.

Through this collaboration, The 1’s members will gain access to a digital lifestyle and health solutions based on their lifestyle preferences, health stages and savings intentions. Users will enjoy “highly relevant” curated offerings to help them achieve a higher quality of life and wellbeing.

“We are delighted to work with The 1, which shares our aspiration to support and protect families through the use of new digital solutions. This collaboration builds on our launch of Pulse, a highly engaging, holistic app that will help Thai people live longer, healthier lives. Pulse harnesses the power of AI to provide highly personalized health and wellness insights for our users.” – Mr Robin Spencer, Chief Executive of Prudential Thailand.

“We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during Pandemic situation nowadays. With this strategic partnership, we are truly confident and commit to provide one-of-a-kind health and well-being experiences to another level for our The 1 members.” – Dr Ton Chirathivat, President – The 1, Central Group.