Realeyes Raises €11M

Realeyes , the London-based startup specializing in AI for measuring emotions, has raised €11m in funding; bringing its total funding to date to ~$34m.

Founded in 2007, the company measures people’s emotions and attention through web cameras to allow brands and media agencies to quantify and optimize the efficiency of ‘creative’ in order to make better marketing solutions.

“With the help of our new Japanese investors we will be able to enter one of the world’s largest and most fascinating advertising markets, but this is merely the first step on the path for Realeyes. Looking beyond the marketing sector, we have glimpsed a tiny share of what an AI solution for measuring emotions can do. The global implementation of 5G networks is one of the reasons we want to make communication with devices more humanised and make sure that devices better understand users’ actual wishes and needs.” – Realeyes CEO and cofounder Mihkel Jäätma.

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