Sensible Weather announces investment from Amex Ventures
Sensible Weather, a startup offering coverage against bad weather, has closed a strategic investment from Amex Ventures, along with Sensible’s seed and series A lead investors, Wonder Ventures and Infinity Ventures, and new investor Industry Ventures.
Sensible’s first product, Weather Guarantee, reimburses customers if a pre-set threshold of forecasted weather is met. Before disruptive weather occurs, Sensible notifies consumers that a reimbursement is available, and the consumer can still take part in their planned travel or activity.
The embedded product is currently sold through 3,500+ partners according to the startup.
“The success of the Weather Guarantee, with over 50,000 sold and attach rates up to 5x higher than travel insurance offerings, is a reflection of the growing need for travel, outdoor and event consumers to better protect themselves against disruptive weather. The investment from Amex builds on our momentum and enables us to help more consumers enjoy their experiences, no matter the weather.” – Nick Cavanaugh, PhD, Sensible Weather CEO and founder.
“We are proud to support Sensible Weather in its efforts to provide novel solutions for consumers who love travel and outdoor experiences but face increasing challenges from unpredictable weather. Sensible Weather offers consumers peace of mind when booking weather-dependent experiences, thanks to their vision, innovative strategy, and compelling product.” – Matt Sueoka, global head, Amex Ventures.