Setoo partners with

Setoo , the company that enables “e-businesses to build and distribute personalized insurance and protection products,” has partnered with, a Europe-wide campsite bookings company, to provide a first-of-its-kind weather insurance product to its customers.

Currently available to European travelers booking holidays in FranceItaly and Spain, Setoo’s platform enables to offer campers a rainy day protection, which allows them to cancel and be compensated for their holiday 72 hours in advance, in the event of forecasted rain.

Based on weather data via Meteomatics, Setoo’s platform issues an immediate and automatic notification of forecasted rain to relevant campers, giving them the option to cancel their bookings. If a customer decides not to continue with the holiday plans, compensation is automatically delivered, removing any need for a claims process and all associated hassle.

The pricing model for the rainy day protection is based on machine learning techniques and is determined in real time. Hence, a specific premium is calculated per policy according to the weather characteristics for each campsite and dates.

“The weather is an especially important consideration for campers, who are more exposed to the elements than other holidaymakers. Because of this, we have been searching for a weather protection product for some years before finding exactly what we needed in Setoo’s rainy day protection. Setoo’s innovative platform will ensure we continue to create a great experience for our customers while driving additional business for” – Jerome Mercier, CEO at

“Campers aren’t looking for complicated, one-size-fits-all insurance products. They want simple products that protect them from risks relevant specifically to them – such as rain. I’m delighted Setoo can help meet their needs. By integrating Setoo’s rainy day protection into its online purchase journey, can expect higher conversion rates, increased revenues and happier campers.” – Noam Shapira, cofounder and co-CEO at Setoo.