Sproutt Insurance is live

Sproutt Insurance is live.

Established in 2018 and led by Yoav Shaham and Assaf Henkin, the Hartford-based startup is a life insurance aggregator offering consumers the ability to shop for life insurance from several insurers including Securian Financial Group, American General Life Insurance Company, Nationwide Life and Annuity Insurance Co, and Symetra Life Insurance Company. Finally, the company has raised $12 million in series A funding from State of Mind Ventures, Moneta Capital, and Guardian Life.

Get a feel for the flow below:

Wait, there’s more. Sproutt’s quality of life questionnaire asks users a few questions such as their name and age, whether fast food or soda are part of their diet etc. to produce what they call the GAIA (Guided Artificial Intelligence Assessment). “We’d like you to take just a few minutes (about 15) so we can understand and formulate a personalized score (QL index score) for you. Based on this assessment, we can provide advice to help you improve this score, meaning your actual, day to day, overall quality of life. Of course, this also means the potential of saving on your life insurance.” Keyword: potential.

Bottom Line: LeapLife comes to mind.