Suncorp’s Latest Creative: Money With Sunny

Suncorp Group launched a new brand positioning – introducing Sunny – a straight-talking 10-year-old girl who personifies the confidence and optimism Suncorp aims to instill in their nine million customers.


“Our research tells us that money is the number one anxiety for many Australians, and they’re lacking confidence and knowledge to take control of their finances” – Suncorp EGM Brand and Marketing, Kristi Woolrych.


Over the next 12 months, Suncorp will continue to roll out the creative position nationally across its full range of banking, insurance and investment products and services. The creative will also be activated in Suncorp’s national retail network and embedded in its partnership with Netball Australia that is building a nation of confident girls and championing the importance of participation in sport.