Take Ctrl

Meet Ctrl, “South Africa’s first independent digital short term insurance advisor” that plans to launch by the end of the month.



The company offers an app that allows users to compare short-term insurance, manage coverage and get assistance.



Currently a team of 10 according to LinkedIn, Ctrl was founded by Pieter Venter, Francois Venter, and Pieter Erasmus, who was the head of marketing, sales and distribution of Momentum’s short-term insurance unit. According to the company’s website, insurers such as Old Mutual and Santam are partners.