The Amazon Insurance Store is officially closed

Earlier this year, Amazon said it will shut down the Amazon Insurance Store, an initiative that was introduced in October 2022 to allow consumers in the UK to shop for home insurance online.

According to a message displayed on the site, the platform is now closed for new business.

The retailer partnered with three insurers when the venture was launched, Ageas, Co-op, and LV=, and it later added two additional partners – Policy Expert and Urban Jungle.

Several months before announcing the closure, Amazon released an ad for the  Amazon Insurance Store.