The Floow launches FloowTag to make telematics cheaper

UK-based telematics platform The Floow announced the launch of FloowTag, a small Bluetooth device that is installed on a vehicle’s windscreen to make telematics cheaper and more accessible to insurers by removing the cost and complexity barriers associated with “black box” devices.

While the FloowDrive app identifies the driver, FloowTag identifies the vehicle and makes the association between a driver and multiple vehicles possible. It also allows for vehicle specific risk scoring and mileage calculations.

For insurers, the option of adding FloowTag to a FloowDrive proposition will provide them with a number of additional benefits including:

• Only journeys where a driver’s phone and FloowTag are in range will be captured
• Cheaper than an OBD device
• Simple to install and support
• Universally compatible and CE compliant
• Improved phone battery life as only the insured vehicles journeys will be recorded

“As drivers use their vehicles less, there is likely to be a swing towards pay-as-you-drive (PAYD) insurance models allowing drivers to only pay for insurance when they need it, saving them money in the long-term. Due to its capabilities and cost effectiveness, FloowTag is a great option for a PAYD proposition ensuring that only journeys from the insured vehicle are monitored and analysed so drivers are not incorrectly charged or unfairly penalised for journeys taken on a train or in another vehicle.”

Bottom Line: Ticker  comes to mind