The Root of the problem

Newly launched auto insurer Root announced that Doug Ulman has joined its board of directors. Recall: Root is an auto insurer looking to insure only good drivers by asking them to download their app, and drive for 2-3 weeks so that Root can assess how great they are on the road before it offers them a personalized insurance quote. Sort of like – let’s drive-date and maybe get married. Bottom Line: in the name of cheaper car insurance at a cost.