Trufla picks Vertafore Canada

Trufla , an AI and customer management solutions provider, announced a strategic partnership with Vertafore Canada, a provider of insurance management solutions, to offer brokers an integrated experience that will expand the capability of their shared clients across the country.

“The integration between Trufla and Vertafore Canada, particularly leveraging our flagship AI retention tool, Retention X-Ray, represents a groundbreaking advancement in insurance technology. By offering real-time updates on customer cancellations and guiding brokers on market placements in mere seconds, we’re enabling a responsive and dynamic approach that sets a new standard for efficiency and customer satisfaction. This collaboration reflects our ongoing commitment to disrupt the insurance industry and bring cutting-edge solutions to brokers across Canada,” said Trufla’s CEO Sherif Gemayel.

“This partnership demonstrates our continued commitment to deliver high-value strategic integrations to our brokers,” said Stacey Miranda, Sr. Director, Product Management at Vertafore Canada. “Trufla’s suite of broker-centric solutions offers a strong complement to the Vertafore Canada SaaS Platform, and we are excited to partner with the Trufla team to deliver an integrated experience.”

This integration will offer an end-to-end experience that will allow customers to gain more effective operational, strategic and customer insights by combining the value of each solution into one integrated broker experience; that together, will drive significant value for Canadian insurance brokers.

“At Vertafore Canada, we are dedicated to being the industry leading SaaS Digital Open Platform—that embraces flexibility with the goal of helping our customers achieve their possible,” said Dimitrios Argitis, VP & GM Vertafore Canada. “One way we help our customers become future ready is by investing significant mindshare and effort to become more ecosystem enabled. This partnership with Trufla is another important step in this direction.