Trust & Will raises $15 million

Digital will company Trust & Will has raised a $15 million Series B round of financing led by San Francisco-based Jackson Square Ventures (one of Docusign’s biggest venture investors), with participation from new investors, Fifth Third Capital Holdings, Northwestern Mutual Future Ventures, AARP, Rosecliff Ventures, Hack VC, Actium Partners, and Noah Kerner (CEO at Acorns and Cofounder at Say) & Jeff Cruttenden (Cofounder at Say, Acorns, and Treasury). To date, the company raised $23 million since its inception in 2017.

Trust & Will shared that over 160,000 members have used its estate planning service which starts at $39 for a Guardian and goes up to $399 for a Trust, however, the service is also offered for free as the company recently introduced a free product for financial advisors and they now have over 1,000 advisors using the platform.

The company operates in the space of Willing, Tomorrow and; to name a few.

Bottom Line: have a look below at insurance companies interested in the space.

Insurers’ Investments in the After-Life Category

Investment Insurer-Investor Total Raised About
Tomorrow Allianz
Allianz Life
MS&AD Ventures
NFP Ventures
$18M Digital will service
Fabric CNO Financial Group
Guardian Life
$30.5M Life insurance agency and digital will service
Everplans Transamerica Ventures
$15.6M Legal documentation storage and collaboration tool
Trust & Will Northwestern Mutual Future Ventures $23M Digital will service