Trust & Will raises $6 million
Trust & Will , “a modern estate planning platform,” announced it has completed a $6 million Series A round led by Link Ventures with participation from existing investors, Revolution’s Rise of the Rest Seed Fund, WTI, Halogen Ventures, Luma Launch, Techstars Ventures, and others. The investment brings Trust & Will’s total funding to $8 million and will help the company “aggressively expand” its sales and marketing efforts as well as broaden and accelerate product development.
Founded in 2017, the San Diego, CA-based startup offers customers an online service to set up their estate plan. Since launching in April 2018, Trust & Will has attracted over 60,000 customers.
“When we think about the future of Trust & Will, and building a category leading company, we are investing in our team, product, partnerships, acquisition, and education. We are arguably the fastest moving company in the estate planning vertical, while also being the youngest, at just over 2 years old. We are driven by our mission to help millions of families in America protect their legacy.” – Cody Barbo, CEO and cofounder of Trust & Will.
“Trust & Will is another example of how digital services are disrupting traditional industries by offering a convenient and lower cost estate planning solution that helps consumers protect their valuable assets and loved ones. We have been following this category for quite some and feel that Trust & Will’s product and rapid market traction are second to none. We look forward to leveraging our big data assets to help them scale.” – Rob Chaplinsky, Managing Director at Link Ventures.
“We first met the Trust & Will team in the fall of 2018 and were immediately impressed with Cody’s vision to own the digital estate planning market and help millions of families across the country take the next step in protecting their legacy. We are proud to have participated in both the Seed and Series A rounds of another transformative company based outside of Silicon Valley.” – David Hall, Managing Partner of Revolution’s Rise of the Rest Seed Fund.