TruStage Debuts Simplified-Issue Whole Life Insurance Product

CUNA Mutual TruStage, CUNA Mutual Group’s consumer brand, announced today the launch of its new entirely digital simplified-issue whole life insurance product, available to consumers by answering just a few questions and delivering an automated underwriting decision within minutes .


TruStage is among the first insurers to bring to market a fully digital whole life insurance product. This follows the success of its similar simplified-issue term life product launched in June 2016, which is available in 49 states with more than $1 billion in issued coverage in less than one year. The new TruStage simplified-issue whole life insurance targets a wide demographic, with a starting issue age of 18 and coverage amounts up to $100,000 across 48 states. The product also provides options built on the buyer’s budget, rather than forcing them to select a specific coverage amount.


TruStage’s simplified-issue whole life insurance product was created by melding consumer feedback with best practices adopted from the retail sector, including a key emotional feature: the online application asks for the name of the beneficiary at the beginning of the process and continues to display the beneficiary’s name every step of the way to remind the buyer exactly who they are protecting.


“We want to continue to fill the sizable need for accessible, user-friendly life insurance in the market,” said Susan Sachatello, senior vice president, TruStage. “Expanding on the tremendous momentum of our simplified term life insurance product launched just one year ago, we seek to further grow our offerings to make it simple and easy for consumers to secure coverage that protects families and meets their specific needs.


Through TruStage, consumers can purchase and service an entire suite of products, including: auto and home, whole life, term life and health insurance, all completely online.


About TruStage:

Protecting more than 18 million members, TruStage insurance products and programs include auto, home, life, accidental death and dismemberment and health insurance. They’re available to consumers across the U.S. helping build financial security for their families. For more information, please contact TruStage at 888.888.0375 or visit

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company, a member company of CUNA Mutual Group and other leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by credit unions.


About CUNA Mutual Group:

CUNA Mutual Group is a financially strong insurance and investment company. For generations, we’ve partnered with credit union leaders to protect and grow their businesses, and help people plan, protect and invest for their future. CUNA Mutual Group offers commercial and personal insurance products; lending and payment security solutions; and retirement, investment and marketing services. Additional information about the company can be found at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company. Corporate headquarters are located in Madison, Wis.