Vitality discontinues VitalityCar
London-based insurer Vitality is discontinuing its car insurance program, which it launched in June 2021.
In a message displayed on its site, the carrier, known for its life and wellness offerings, shares that over recent months the car insurance market has experienced unprecedented claims inflation. This has led to significant price increases, impacting Vitality’s ability to deliver appropriate value for good drivers. As a result, it is no longer offering new car insurance policies.
Vitality entered the car insurance market in partnership with Covéa Insurance. The product enabled drivers to measure and improve their driving behavior after each trip, earning rewards for driving more safely and making greener choices.