Volkswagen Launches Subscription Pilot With Drover
The first Volkswagen subscription service in the UK has been given the green light, with a pilot site powered by subscription service specialist Drover and in partnership with sister organization, Volkswagen Financial Services.
The pilot scheme – launched in February – allows customers to pick from three of Volkswagen’s top-sellers – Golf from £528 per month, Passat from £514 per month, and Tiguan from £643 per month. The price is on a ‘just add fuel basis’ and includes the cost of the car, as well as comprehensive insurance, VED, servicing, maintenance and breakdown coverage, with no deposit to be paid, and with the option to upgrade or downgrade to suit the customer’s needs. This allows customers the flexibility to sign up for anything between a one month rolling contract through to a 12 month term, with discounts available for longer contract periods. The process is fully online, with users of the system able to secure their car in as little as 48 hours.
“Given the changes we face in the automotive landscape, and as drivers’ needs change, we need to adapt and diversify from traditional concepts like outright ownership, into more flexible and user-friendly options like subscriptions. Our pilot partnership with Drover is Volkswagen UK’s first exploratory step into subscription services, but represents the first shoots of something much bigger – an evolving brand. Subscription services in general offer the convenience, freedom and ease of use that people have come to expect from Volkswagen.” – Brand Strategy & Mobility Services Manager at Volkswagen UK, Claire McGreal. Bottom Line: Comprehensive insurance is provided by Great Lakes Insurance SE.