Will it take insurance to change insurance?

Think: Yes!Yes! vs. No!No! aka The Oh, No! Matrix, a visual representation developed by IE based on the observation that new digital entrants can be classified into four categories based on the likelihood of their founders and/or backers to know that skateboarding is considered an extreme sport and is a hidden exposure behind all sporting goods stores.



So while VC money is certainly on the table, having an insurance background is oftentimes a ‘nice to have’. Bottom Line: new low barrier to entry.