A word with Adam Grant
“To generate creative ideas, you have to start from an unusual place. But to explain those ideas, you have to connect them to something familiar. That’s why so many startups are introducing themselves as the Uber for X” – Wharton professor, NYT writer, author of Give and Take and Originals, Adam Grant. Bottom Line: making sense of all the ‘Uber of Insurance’, ‘Google of Insurance’, ‘Amazon of Insurance’ out there.