You can’t have your cake and eat it (too)

“Aviva continues to prove that they are not a true partner to the collective broker channel in Ontario” – IBAO CEO Colin Simpson. The Gist: the Insurance Brokers Association of Ontario, aka IBAO, has suspended its partnership with Aviva Canada citing problems around product availability and pricing. Read in the context of: Aviva recently formed a partnership with Maple Leaf Sports & Entertainment to offer their products directly. Also, Aviva CEO Mark Wilson’s strategy of competing and cannibalizing while focusing on the customer and not the distributor isn’t helping demonstrate ‘good faith’. Nonetheless, Aviva claims to be “fully committed” to its broker partners. Bottom Line: you can’t have your cake and eat it (too).