Zenefits announces new broker partners

Zenefits announced the build-out of its Certified Broker Partner (CBP) program, a nation-wide network of benefits and insurance consulting firms, to deliver better healthcare options to SMEs with less than 500 employees. New members of the program include: NFP, The Horton Group, ABD Insurance and Financial Services, and The Capital Group.

Recall: Zenefits launched its joint-investment partner program in September 2017. Inaugural partner, OneDigital, helped prove out this new tech-savvy industry model to deliver and support its own industry-leading client advisory services. OneDigital, and all of the new progressive brokers in the growing CBP program, are embracing Zenefits People Platform technology to advance their practices and make it even easier for small and mid-sized businesses (SMBs) to evaluate, select and manage employee healthcare and benefits options that best fit the needs of their modern workforces.



“The insurance market is being disrupted and we applaud the efforts of some of the country’s largest employers, like Amazon and Apple, who are attempting to galvanize their clout on behalf of their employees. Zenefits, with the help of our broker and carrier partners, intends to democratize that kind of access and distribution for small businesses too – regardless of their individual purchasing power or location. Today, we are one step closer to leveling the playing field for SMBs.” – CEO and Chairman at Zenefits, Jay Fulcher.

Bottom Line: Zenefits is talking about disruption. Again.