Zurich launches wellbeing proposition in Spain

Zurich launched its digital health and wellbeing proposition LiveWell in Spain; following its launch in Asia Pacific and Australia.

LiveWell allows users to upload physical activity from wearable devices and gives advice about fitness, nutrition and preventing ill-health, all delivered through a digital platform. As a reward for engaging in healthy activity, Zurich offers reductions in life insurance premiums and discounts from various third-party providers. Community involvement, such as participation in a charity marathon, is another way to earn rewards, with Zurich encouraging its customers to do good together.

“With the LiveWell proposition, we are positioning the customer in the center of their health and wellbeing journey through unique offerings. Launching LiveWell in Spain is another step towards providing comprehensive, personalized and data-driven services to all our customers in EMEA. The propositions’ proven appeal makes clear that customers are embracing the benefits of this digital lifestyle service and coverage.” – Helene Westerlind, CEO of Zurich WellCare.

Zurich created a dedicated WellCare business in July 2020 to accelerate the scaling of existing health and wellbeing solutions globally and provide its customers around the world with unique services and solutions that cater to their individual needs. With ‘prevention’ as one of the four key strategic pillars of Zurich WellCare, this newest launch further underscores Zurich’s efforts to help its customers take steps to improve their health and quality of life.

LiveWell is available in Spain through Klinc , the company’s on-demand mobile insurance platform, as part of its life insurance offerings ‘Vida de Zurich Klinc’.