Back Me Up Tweaks Pricing and Gets Specific

Back Me Up, the trading name of Ageas, is getting more specific around the ‘stuff’ it covers . See below.


The UK-based D2C startup offers customers under the age of 50 the ability to insure four items starting from £7.99 per month for £1,000 – £4,000 in limits, as follows:


We spotted this targeted tweet…


In this case, its drone insurance covers against accidents, theft and loss.  £50 deductible applies.


One thing to note. The startup tweaked its pricing model from when it first launched. Originally it offered coverage from £15 per month.


Now, it offers four different pricing plans starting from £7.99.


For the complete terms and conditions, click here.