Blue becomes 1st insurer in Hong Kong to adopt Tencent Cloud

Blue , the first digital life insurer in Hong Kong, has announced the successful transformation and deployment of its cloud-enabled core infrastructure, making it the first insurer in Hong Kong to operate its core system solely on Tencent Cloud.

The deployment of Tencent Cloud for its core infrastructure, together with the removal of traditional legacy systems, will enable Blue to take its agility, scalability, and innovation to the next level. The infrastructure lays the foundation for other new technologies to plug into and play on Blue’s core system, enhancing its overall customer journey and accelerating its product development process.

Blue is the trade name of Aviva Life Insurance Company Limited and is the first digital life insurer in Hong Kong. It is a joint venture between Aviva plc., an international insurer with a history of over 300 years, Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value-added services provider. Blue focuses on providing simple, flexible insurance solutions with zero commission through online channels.

“We are proud of achieving this milestone of being the first insurer in Hong Kong to embrace Tencent Cloud’s technologies for our core system. In this digital era, customer expect brands to be agile, and speed to market is critical to delivering a satisfactory customer experience. Traditional legacy systems are no longer sustainable or efficient for us to respond to the fast-changing needs of consumers. With customers at the centre of everything we do, this system transformation will enable us to create smarter propositions and a better experience for them.” – Charles Hung, CEO and Executive Director of Blue.