Nationwide and NFL announce multiyear partnership renewal
Nationwide and the National Football League have announced the multiyear renewal of their partnership that ensures Nationwide’s ongoing designation as an official auto, home, life, business, agribusiness, and pet insurance partner.
The centerpiece of the agreement is its continued presenting sponsorship of the Walter Payton NFL Man of the Year Award. Additional sponsorship in the retirement planning services category will take effect at the start of the 2024 season.
Nationwide has been a league partner since 2014.
“Nationwide is thrilled to extend our relationship with the NFL as we celebrate our tenth year as presenting sponsor of the Walter Payton NFL Man of the Year Award. This partnership continues to be a terrific vehicle to support numerous player-backed charities, reach key audiences and deliver premier experiences for our business partners. Widely regarded as the league’s most prestigious award, we’re honored to help the Payton family keep Walter’s legacy alive.” – Ramon Jones, EVP and chief marketing officer for Nationwide.
“We’re thrilled to announce the extension of our partnership with Nationwide, in what promises to be an incredible 10th year of sponsorship of the Walter Payton NFL Man of the Year Award. We’re looking forward to continuing to work together with Nationwide to honor players making a positive impact on communities across the country.” – Tracie Rodburg, SVP, Sponsorship Management at the NFL.