Northwestern Mutual invests in money app Goalsetter
NYC-based money management app Goalsetter closed a $3.9 million round led by Astia, with additional participation from PNC Bank, Mastercard, US Bank, Northwestern Mutual Future Ventures , Elevate Capital, Portfolia’s FirstStep Fund and Rising America Fund, and Pipeline Angels as other major investors.
Founded in 2015, Goalsetter is a debit card with a financial literacy curriculum designed for teens and tweens. The app features include financial education elements such as “Learn to Earn,” which lets kids earn money for every financial quiz question they get right, and “Learn Before You Burn,” which lets parents automatically freeze teens’ and tweens’ debit cards if they haven’t taken their financial literacy quizzes for the week.
“As the only Black-woman owned fintech company focused on the kid’s fintech space, we know how critical early finance education is to all kids in our country, and to Black and Brown kids in particular. Despite an increasing buying power, our Black and Latino communities are trending towards negative worth. Now is the time to teach our children to become smart spenders instead of conspicuous consumers. Goalsetter does this by teaching them that financial education, saving, and investing are the building blocks for achieving generational wealth.” – Tanya Van Court, CEO and Founder of Goalsetter .