Setoo Partners with lm group

Setoo, the company that enables “e-businesses to build and distribute personalized insurance and protection products,” has partnered with lm group, the digital travel agency that operates online travel sites such as, Volagratis, Rumbo,, Bravofly, Jetcost and Hotelscan.

As part of the partnership, Setoo will provide “innovative and easy-to-use insurance and protection products that require no claims process and deliver immediate compensation” to customers in the UK, France, Italy, Spain and Germany. For starters, customers will be able to protect themselves against flight delays and in the future, Setoo plans to expand the product range to include risks relating to weather and missed flight connections.

“This initiative with Setoo creates new opportunities to drive ancillary offers and also boost our brand loyalty by providing our customers with more personalised and hassle-free products. Setoo’s platform enables the flexibility to constantly test new products that can protect our customers from unforeseen events, optimising performance and conversion.” – Guk Kim, Chief Growth Officer at lastminute Group.

“We are delighted to be selected by lm group to expand their value-added offerings. We look forward to a long and fruitful collaboration that will generate exciting new products to protect consumers against a variety of risks and enhance their overall travel experience.” – Setoo’s cofounder and CEO Noam Shapira.

Bottom Line: lm group attracts 45m users across all its websites every month.