Vitality to launch car insurance with Covéa Insurance

London-based insurer Vitality has announced it will enter the car insurance market in partnership with Covéa Insurance . The usage-based insurance product will reward members and promote positive behavior change. Coverage will be available by April 30.

“Expanding our business to offer car insurance is a natural next step for Vitality, and we are delighted to be working with Covéa Insurance to launch in the spring. Our move into the car insurance market is firmly embedded in our commitment to enter markets where we are confident that we can make a positive difference to our members’ lives and wider society. Our Shared Value approach to insurance means we are well placed to provide comprehensive car insurance, whilst at the same time encouraging people to consider how they drive and the impact this has on the environment.” – Neville Koopowitz, CEO of Vitality.

“This is an exciting partnership for Covéa with one of the most trusted brands in the UK. The Vitality proposition delivers genuine innovation in the private car insurance market through their shared value and rewards-based approach, based on a deep understanding of their members’ needs. At a time when the FCA’s pricing reforms promise to drive fundamental change in the market, we are delighted to be partnering with Vitality to offer a compelling new proposition for the UK’s drivers.” – James Reader, CEO of Covéa Insurance.